Yara

Project Overview

Iara or Uiara (from the tupi, y-iara, “lady of the waters”) or Mother-of-water, according to Brazilian Mythology, is a beautiful mermaid that lives in the Amazon River. Influenced by Scandinavian and Japanese design, both the elements and all the concepts within it are carefully curated. We designed Yara’s brand identity — featuring classic letters set in a elegant arrangement, the design has a handmade feel which reflects the gallery’s craft-based approach.